Adspade Marketing Communications News

9Sep/100

Colin Wants His Kids Back

It’s really hard to imagine what life is like right now for my friend and coworker, Colin Bower . His children were illegally abducted over a year ago, and transported to Egypt against Colin’s will and against the law. It’s been a year of working to get them back, and that’s far too long.

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Colin Wants His Kids Back

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8Sep/100

Earthquake in New Zealand

I have friends in New Zealand. They were hit by a massive earthquake

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Earthquake in New Zealand

7Sep/100

YouTube Says Don’t Block Them, Join Them

In the early days of fandom, studios routinely sent out cease and desist letters to fanzine publishers who were producing original works based on the characters from their favorite shows. It had a finger in the dyke effect, stopping one writer as twenty more popped up

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YouTube Says Don’t Block Them, Join Them

16Aug/100

A Company That Fell Of The Cluetrain [rerun]

Here's something I've been thinking about for some time now. You see, there is this company. It publishes over a hundred RSS feeds and several email newsletters, but not a single blog

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A Company That Fell Of The Cluetrain [rerun]

8Aug/100

Creative commons and facilitating mashups to spread your ideas

I'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share and build upon the work of others. With a CC attribution, originators of works assert legal copyright ownership but grant free licenses to creative work so others can share, remix, use commercially, or some combination of mashup. This strategy of losing control and facilitating sharing of content is dramatically different than the typical corporate approach of demanding email registration via squeeze pages and slapping draconian "do not copy" restrictions on content

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Creative commons and facilitating mashups to spread your ideas

5Aug/100

7 Ways Social Media Helps With Business Networking

I’m a firm believer in networking.

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7 Ways Social Media Helps With Business Networking

23Jul/100

Jump And Grow Your Wings On The Way Down.

The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs.

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Jump And Grow Your Wings On The Way Down.

21Jul/100

How to Kill Your Brand in One Easy Step

Most times when a company kills their brand it is through a steady decline. The kind of loyalty to unloyalty that Scott talks about in his excellent post over there

Link:
How to Kill Your Brand in One Easy Step

16Jul/100

New book! Marketing Lessons from the Grateful Dead

Our secret is out. For the past four months, I have been quietly working on a book with my friend Brian Halligan, CEO of HubSpot on a book project. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History The book came off the printer today and will begin shipping from online bookstores next week

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New book! Marketing Lessons from the Grateful Dead

12Jul/100

5 Reasons to Love Webinars Explained

Webinars rock , but it seems my “ webinars rock ” illustration caused more confusion than it educated! To rectify the situation, I have cut up and explained my thinking in this article.

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5 Reasons to Love Webinars Explained